The popping of champagne corks heralds one of the major highlights of the PLASA Show - the PLASA Awards for Innovation presentation, which took place at a special ceremony at PLASA 2011 at which the Shure Axient Wireless Management Network won a Gold Award accolade.
During the show's opening two days, 48 products were judged 'live' in front of a crowd of show visitors and camera crew by an independent panel of expert judges who toured the show floor to view each product presentation.
Eight Awards for Innovation were presented - including a final Gold Award for Innovation - along with a special award for Sustainability. Nominees are asked to demonstrate a new style of thinking, an improvement in technical practice, an aid to safety, energy-saving or sustainability benefits, or new technology, materials or techniques. The PLASA Sustainability Award is judged separately from the Innovation Awards, and recognises the most outstanding effort to enhance the sustainability of our industry.
The Axient Wireless Management Network received a PLASA Award for Innovation and furthermore was felt to be worthy of the prestigious Gold Award Status. The Shure Axient Wireless system is, the judges said, "a brilliant solution to automated RF management". It also won a Sustainability Commendation for the rechargeable Lithium Ion battery management system that provides reliability and less reliance on dry-cells, thereby reducing landfill.
PLASA CEO Matthew Griffiths hosted the Awards ceremony, acknowledging the high standard of innovation across the industry. He commented: "The seemingly boundless creativity of our industry never ceases to amaze, and this year's hotly contested field reflects the worthiness of the winners."
Shure UK’s Tuomo Tolonen, who was responsible for the product presentation to the judges and admirably responded to their demanding questions commented, “The highlight of PLASA ’11 was without doubt Axient Wireless. I was very honoured to go and receive the award but all the thanks must go to the Axient team in Niles as they have done a terrific job creating this amazing product!”